Why Google Business Profile is the best way to boost enquiries

Imagine this. You’re walking down the street and as you turn the corner you come across the most adorable garden gnome you’ve ever seen – it’s got the wispy white beard and everything. You just have to get your hands on one. So, where do you go? Well, Google of course! As a global online directory, Google has almost everything you could want or imagine. In fact, it’s estimated that 40% of all product searches start on this search engine.

Now you’re probably asking yourself, “What does a little garden gnome have to do with my self storage business?” Well, according to Google, a customer is 70% more likely to visit a gnome retailer that’s listed on Google Business Profile, and the same can be said when they’re looking for a secure self storage facility to store it. If you want to be the first facility that pops out to them, then you need a Google Business Profile account. This simple but essential platform might determine whether they choose you over your competitor.

What is Google Business Profile?

If there’s one digital platform your business needs to be on, it’s Google Business Profile. As a free and easy-to-use tool for businesses and organisations, it’s designed to allow businesses of any size to better manage their presence on the search engine. By creating an account here, you can easily give customers all the information they need to make an informed decision such as opening hours, location, contact number and customer reviews.

How can Google Business Profile benefit a self storage operator?

Now that you’re clued up on the basics, you’re probably wondering how this tool benefits self storage operators? Apart from the fact that it’s a free and relatively straightforward marketing tool, there are a number of other ways it can increase your monthly enquiries and even convert them into move-ins. Here are a few you should know about.

1. Boosts your facility’s visibility online

Just as your store needs great road visibility to attract the thousands of customers that pass it each day, so does your website. A Google Business Profile account is an easy way to improve your facility’s visibility online and daily traffic. This is especially true for local searches. Competing with giants for a spot on the first page might be futile, but with an up-to-date profile, you can easily rank in the Google Map Pack which displays the top local businesses according to a customer’s search and location.

2. Keep your customers informed and updated

As a customer, there’s nothing more frustrating than scouring the web for a business’s contact number or opening hours only to come back empty-handed and out of mobile data. A Google Business Profile account will change that! With the nifty tool, you can provide potential customers with all the information they need to visit your store or make an enquiry. The update section is also a great way to fill your customers in on new promotions or developments in the business.

3. Gives customers a great first impression

If your facility is listed on Google Business Profile, you’ve automatically scored extra brownie points with a potential customer. Simply having an up-to-date profile here will make your facility appear more credible and trustworthy to both crawlers and customers. Regularly uploading photos of your facility, staff and unique selling points will also give customers a better idea of what to expect and the confidence to choose your facility over another.

4. Improves your online reputation

Trust is essential in the buyer’s journey. The more credible your business is online, the more likely a customer is to store with you – it’s simple math. One of the best ways to improve your online reputation is with reviews, and Google Business Profile offers it to customers on a shiny silver platter right at the top of your profile. By encouraging your customers to review your facility on Google, you can build up your score and credibility here. Remember to also respond to each review, even if it’s negative. This will establish your facility as one that cares about its customers and their feedback.

While completing your Google Business Profile is the first step, ensuring it’s optimised will guarantee the best results online. At Digital First, we offer self storage operators a variety of specialised digital marketing services designed to make your facility stand out online, including Google Business Profile optimisation. Contact us today to find out more or get a free online audit today.