Why complete transparency is vital for self storage marketers

How often have you wanted to virtually punch a website for promoting a great deal only to be blindsided by the “true” deal right at the end? This sneaky tactic is beyond frustrating and will only increase the chances of a potential customer bad-mouthing your self storage business online.

By being upfront and honest, operators can build trust with their tenants, and tenants can feel confident that they're making the right decision by choosing your facility. Below, we take a closer look at the key areas in which utmost transparency is vital.




Pricing and fee structures

When searching for a self storage unit, price is a huge factor. However, it can be difficult for customers to trust that they’re getting a genuine deal with your facility unless you are upfront about your standard pricing. Drawing customers in with a special rate that suddenly changes when they’re ready to sign will only lead to them feeling frustrated and misled.

Security features

Many first-time self storage users are sceptical about the security measures taken. Be crystal clear about every security measure you have in place, from electric fencing to CCTV surveillance, fire prevention methods and more. Your customers are trusting you with their belongings, so don’t offer or imply a security measure that you cannot deliver on 100%.

Lease agreement fine print

Before a tenant signs the lease agreement, a staff member must walk them through the finer details to ensure that the customer fully understands the Ts & Cs – particularly regarding your minimal rental period, possible fines and cancellation procedures. Consider hidden fees your facility’s kryptonite - something to be avoided at all costs.

Free customer perks and benefits

Always be clear on your customer perks, benefits and unique selling points - especially if certain benefits are only available for a limited time or as a once-off. If you promote the use of your facility’s forklift or pallet jacks, be clear on whether it’s free for every use or if the client will be billed at a certain point.

At Digital First, we understand that transparency can be one of the most powerful tools in helping our clients gain new customers and secure repeat business. With our specialist digital marketing services, we can show potential clients what goes on behind the scenes at your self storage facility, promote your facility’s unique selling points, and set you up for success. For more information, contact us or enjoy your free online audit.