There’s been an ongoing increase in the focus on online customer reviews – and for good reason. Reviews are not only an excellent way to establish a strong reputation and build credibility online but they also play a vital role in gaining customer trust.
Did you know that approximately 90% of consumers read online reviews before visiting a business, and 88% trust online reviews as much as they do personal recommendations. By simply improving and growing your Google reviews, you can boost your business’s brand awareness and profits.
Managing your reputation is one of the most effective ways to optimise your Google My Business listing and boost your business’s SEO. Here are a few expert tips on how to grow your Google reviews.
Ask for Google reviews
The first step to improving your business’s online reputation is to leave your customers with a review-worthy experience. When you prioritise customer service and excellent communication, you can confidently approach your customers and ask them to share their experience with you.
It’s important to make it easy for them to rate your business by providing them with a quick link and clear and concise instructions. It’s best to send these invites sooner rather than later as the experience will still be fresh in their minds, increasing the chances of them leaving a review with constructive feedback.
Add a review link to your website
Generate a custom Google review link and add it to your website. If a customer clicks on the link it will direct them straight to the platform, making it easy and efficient to add a star rating and a comment. Some businesses add these links to their header or footer, while others even include the link as a pop-up.The link can be easily generated using Google Maps developer tools here.
Don’t be shy to follow up
There’s a good chance that a customer won’t leave a review the first time that you ask. Perhaps you got them at a bad time, or they simply forgot. While some people will never leave a review, others simply need a reminder.
Don’t prompt customers that have already left a review, and avoid irritating those that may have had a bad experience.
At Digital First, our specialised offerings include online reputation management. As a full-service digital marketing agency focused on the self storage sector, our expert team is experienced in managing the reputation of self storage businesses around the world, including Google reviews and Trustpilot.