An optimised website serves as the digital storefront for your business. Just as you’d create a warm and welcoming environment in a physical store, a website also needs to showcase the best that the business has to offer.
A website also needs to encourage potential customers to take the next step and make an enquiry. Every time that a customer reaches out from a digital platform, it increases the return on investment. If you want to make the most out of your website, then you should consider the following strategy when creating your call to action (CTA).
Use your words wisely
It’s a good idea to inspire action by starting your CTA with a verb. For example, if you want your audience to request a quote, then the CTA should suggest that action specifically by linking “Request a quote”.
Be obvious in your intention
Using action words is advised, but it’s also important to make the action clear. Without being too wordy, you can create an obvious call to action. If the CTA is a bit more complex, then you can write a brief explanation in the copy leading up to the prompt.
Appeal to emotion
Several tactics are used to encourage readers to click on a call to action instead of scrolling past. Appealing to emotion by creating a sense of urgency, personalising the language and providing value are great strategies to drive a response.
Introduce a bold design
Make your CTA pop by using bright colours, different fonts, and versatile formats. Most CTAs are added as buttons because they are an easy way to guide people toward taking action. There are also a number of other effective formats such as sliders, sidebars and popups.
Place the CTA strategically
If you want to increase the chance of someone clicking on your CTA, then it needs to be positioned on the page where it makes logical sense. Consider the decision-making process and what actions are needed to seal the deal. It’s also a good idea to have more than one CTA and to position the first CTA below the header on a page.
At Digital First, we are strategic about helping our customers increase their click-through rate on website enquiries. Our success is demonstrated in several case studies where store operators have hired our digital marketing services. Find out more about our range of services, and contact us today to get started.