Tips to attract customers online

Updated: Aug 20, 2021

Is your store poised to offer hot summer deals for existing and prospective tenants?

While putting up flyers in the storefront can be an effective strategy to attract customers, there’s a lot of potential for attracting business in the online space.

Here are a few suggestions on how to captivate customers with irresistible online deals.

Use strategic creative

The images used in your online posts should be eye-catching and effective. Every element of the content should have a purpose and contribute to the message. Make an effort to use your brand colours and consistent imagery to build brand awareness and increase trust.

Target your message

Do research on your target audience and make an effort to understand their needs. From here, you can craft a message and offer a solution to an existing problem. There are additional tools that can help create a targeted message. These tools include market research and geo-fencing.

Have a clear call to action

An effective online campaign will have a strong call to action. Whether you want the customer to call the store or make an inquiry, the prompting should be very clear. The call to action is a key element in every online campaign. A strong appeal can have a positive impact on the return on investment.

Run a competition

Running a competition is an effective way to pique the interest of potential customers, and offer value to existing ones. There are many benefits of running a campaign such as encouraging people to share the brand’s message and build a community. Competitions are a great way to increase both sales and engagement.

Offer discount deals

Advertising a sale is an effective way to get the attention of potential customers and introduce them to the brand. When advertising a discount or sale, make sure that you make the offer clear and mention if there are terms and conditions.

Do you need help to create a powerful campaign? At Digital First, we pride ourselves on having the necessary skills to create compelling online content as well as having in-depth knowledge of the self storage industry.

Browse our range of services, ranging from content writing and graphic design to social media optimisation and website strategy.