Tips to adapt messages for different customers

Updated: Aug 19, 2021

Self storage offers affordable and convenient space for various purposes, ranging from business warehousing solutions to household storage during a renovation.

With this in mind, how do you craft a specific message to attract more customers?

There are several ways to familiarise yourself with your target audience, such as creating a customer persona. These types of exercises will help to better understand your audience and craft a compelling message.

As you refine your target audience, you may notice a distinct difference between business and residential customers and the way that your store meets their needs.

Here are a few tips on adapting your message to effectively communicate with your customer, creating a warm and welcoming online presence.

Lead with your unique value

It’s important to ask yourself what sets your facility apart from your competitors. Perhaps you offer hot desks for budding entrepreneurs? Maybe you allow customers to change unit sizes at no extra cost?

Present unique scenarios that are specific to business or residential customers and highlight how your services meet a specific need. When crafting your message, it’s a good idea to lead with a specific solution so that you immediately catch the attention of your audience.

Localise your offering

Using localisation in your marketing efforts is an effective way of targeting business and residential customers within a specific area. For example, if you manage a self storage facility near a residential area, then you can leverage the geography and the need for household storage.

On its own, localisation offers several benefits such as decreasing the barrier to entry, customising the customer experience, and contributing to better brand identification.

Showcase relevant examples

Although you’re offering the same units to households and businesses, each target audience will find different value in the space. One of the most effective ways to showcase your services is to share specific case studies that highlight various circumstances where storage is needed.

Sharing customer testimonials that mention how your store has met a specific need is one way of showcasing relevant examples.

At Digital First, we understand the small nuances that differentiate self storage services. Our expert team has the experience and skill to help craft targeted messaging for both business and residential customers. Contact our friendly and helpful team to learn more about our digital marketing services.