The ultimate guide to optimising your Google My Business listing

Does your store have an optimised Google My Business (GMB) listing? While businesses often invest in social media marketing and other digital marketing services, not many prioritise GMB. The free and easy-to-use tool helps businesses manage their online presence across Google.



Optimising your GMB listing is an important step in developing your SEO strategy. It helps to make your organisation highly visible, improve local SEO, increase reviews and ratings and improve the rate of conversions. Here are a few ways to optimise your GMB listing.


Keep your details updated


An optimised GMB listing will share all business details accurately, specifically NAP information (name, street address/website address and phone number). It’s also important to keep your opening hours updated, especially during these uncertain times.


Consistency is key


Make sure that the details provided in your GMB listing are consistent across all other platforms such as your website and social media platforms. Discrepancies in information can lead to confusion and frustration.


Select the relevant business category


Google My Business gives you the opportunity to select a business category from an existing list. Make sure that you select all relevant categories while making sure that your primary category is accurate. For example, your store’s primary category will be ‘self storage facility’ but you may also want to include ‘moving and storage service’ and ‘automobile storage facility’.


Follow Google’s guidelines for photos


Photographs and videos are a popular feature on GMB listings. In many ways, the photographs will be the first impression that potential customers have of your store. Brush up on Google’s basic guidelines and make sure that you have a variety of high-quality images, including interior photos, exterior photos, and team photos.


Manage your reputation


Research by Deloitte reports that 81% of UK customers consult reviews and ratings of a product or service. GMB listings provide the opportunity for customers to leave a review and rating – and for the business to respond. Make sure that you respond to all reviews, report reviews that violate policy and put your best foot forward.


Do you need help to set up, optimise or manage your GMB listing? Our dedicated team at Digital First are experienced in the self storage industry and dedicated to helping stores grow. Contact us today to find out more.