The ultimate brand strategy for self storage operators

Updated: Oct 28, 2021

For many self storage operators, brand identity isn’t a priority. With targets to hit and multiple stores to manage, it’s only natural to put this component on the backburner. That said, a company’s brand identity is so much more than a snazzy logo or striking colour palette; it’s how your facility is perceived and ultimately remembered. So, how exactly do you build a strong brand identity? Here are five simple strategies you can start with to bolster your business’s image and boost enquiries.

1. Decide on an identity

First, you need to take a good hard look in the mirror and find out who your brand is and what you want it to achieve. Asking questions like, “What are my company’s core values?”, “How would I describe my business in three words?” and, “What legacy do I want to leave behind?” will help you refine your image and reach the right customers.

2. Research your target market

To create a brand identity that speaks to your customers, you need to truly understand who they are, what are their likes, dislikes and why they would need self storage. After conducting your market research, develop a few personas that represent each different type of customer.

3. Establish a memorable image

An image can create a lasting impression, and we all know that first impressions count. When it comes to designing a logo and other brand assets, it’s helpful to remember the three C’s of branding; clarity, consistency and character. Ask yourself “Is my message clear, does it align with the rest of the company image and is it unique?”. This will ensure you stand out from the crowd while still staying true to your brand.

4. Make sure it's seen

Once you’ve nailed your visual image, it’s time to put it out into the world. There are several ways you can do this, such as launching regular campaigns and promotions or establishing a strong presence on social media. This will help your brand gain more exposure online as well as credibility with both existing and potential customers.

5. Keep refining and evolving

Although you might have a successful brand image, you need to constantly refine and evolve it to stay on top. Whether asking for customer feedback on an Instagram poll or using A/B testing to trial a new headline on your landing page, there are a number of ways you can gain valuable and reliable insights into your brand’s identity and how it can be improved.

At Digital First, we have a dedicated team specialising in the self storage industry. Whether you’re looking to optimise your website or build a strong brand identity, we offer a range of services designed to help brands stand out and succeed. Contact us today to find out more or get a free online audit today. You can also follow Digital First on Facebook to stay up to date on the latest industry tips and trends.