SEO 101 for self storage operators: How to drive traffic to your website

As competition online increases, simply having an eye-catching website is no longer enough. Although an efficient user experience (UX) and engaging blogs are all important, without traffic, there will be no enquiries and revenue will steadily decline. The necessity of website traffic has also been amplified by the pandemic, with many self storage operators relying solely on online enquiries to meet their monthly move-in targets. That being said, increasing free or organic traffic isn’t straightforward. It requires research and a solid strategy. To help you get started, we’ve created 5 tried-and-tested ways you can boost online traffic that won’t break the bank.


1. Create keyword-driven content

Engaging content is key to connecting with your audience and remaining relevant, but if you don’t incorporate popular keywords, it will be lost amongst the billions of web pages indexed on Google. From the title to the very last paragraph, it’s essential to inject all copy on your website with popular keywords your target market uses to search with. This will help your website rank higher on the search engine results page (SERP), making it easier for your customers to find you and enquire.

2. Get social

Social media is one of the most cost-effective ways to get your business in front of thousands of customers. Not only will a business profile build brand awareness and customer relations, but it will also help you promote unique content that boosts website visits. Whether sharing facility updates on LinkedIn or posting informative blogs on Facebook, there are plenty of great platforms beneficial for self storage operators.

3. Optimise your webpages

With close to 2 billion websites on Google, finding a reputable self storage operator can be like finding a needle in a haystack. That’s where SEO comes in. Learning how to optimise your website for SEO will attract the right customers and provide them with the information they’re looking for, resulting in a higher conversion rate. There are a number of ways you can optimise a website, such as increasing the keyword density or making necessary upgrades.

4. Start link building

Link building is a form of digital networking where users are linked to your website through a hyperlink on another company’s site. Link building is not only a great way to increase traffic, but it also makes your website look like a more credible source to crawlers. If you want to rank higher on Google, you generally want to build links with sites that have a higher domain authority than yours.

5. Seek out professionals

While there are several simple ways to optimise your website, if you want to rank at the top of the SERPs, you’ll need the help of a professional. Try to find an SEO specialist with experience in the self storage industry to ensure your website is following the industry best practices and standards.

At Digital First, we offer self storage operators a variety of specialised digital marketing services, including SEO. Whether you’re looking to optimise your website or boost enquiries with paid ads, we have the knowledge and experience to help facilities stand out and succeed online. Contact us today to find out more or get a free online audit today.