For decades, businesses tried and tested different tactics to build lasting relationships with their customers, and after years of trial and error, they finally got it right. Enter social media. What was once a simple networking platform has transformed into a powerful stage where businesses have a voice and customers actually listen.
With social media playing such an important role in businesses’ success online, we caught up with our Copywriter and Social Media Manager Chelsea Westman to find out just how powerful this tool is in the hands of a self storage operator.
1. Builds brand awareness
Running a business today can feel like you’re back in high school all over again; your brand needs to be relevant, talked about and in with the popular crowd. While there are many ways to boost your brand awareness and reputation online, social media management is by far the most effective, especially when it comes to cost.
The networking platforms allow you to get your brand in front of thousands, even millions of people, with the click of a button thanks to the built-in boosting feature. This is important for a number of reasons but the chief among them is that customers who are familiar with a brand are almost guaranteed to choose it.
2. Drives more traffic to your website
A website without traffic is like a plant without water – the one simply can’t survive without the other. Optimising your website is a proven way to boost traffic, but it can be technical and won’t yield immediate results.
The beauty of social media marketing is that it puts your brand in front of dozens of new customers through engaging posts and informative blogs which link directly to your website. This convenient gateway is an easy way to increase enquiries and general brand interest.
3. Boosts customer loyalty and trust
Businesses are built on loyalty and trust, and social media is a quick and easy way to win your customers over. The relaxed and informal platforms allow you to create a brand personality that customers can relate to and interact with. It’s also a great place to share testimonials that highlight your facility’s best features.
4. Helps you better connect with customers
Nowadays, customers want a brand that isn’t all about business but knows how to let their hair down and have some fun. With social media marketing, you can really give your brand a voice that customers can connect with. Whether partnering up with influencers or launching interactive social media competitions, social media gives businesses plenty of opportunities to create lasting relationships with customers.
5. Increases enquiries and brand interest
With more visibility online and opportunities to connect, social media is an almost guaranteed way to boost enquiry generation. Having a business account on major platforms makes it easier for customers to reach out, request a quote and learn more about your facility.
If you’re looking for a group of digital natives who have a knack for creating content that converts, look no further than Digital First. We offer self storage operators a variety of specialised digital marketing services, including online reputation management, social media management and copywriting. Contact us today to find out more or get a free online audit today.