Self Storage Franchise Case Study

Updated: Aug 19, 2021

A focused digital marketing strategy offers many benefits, especially in the self storage industry. Digital marketing offers self storage operators a chance to connect with existing customers and reach out to new prospects while building brand awareness.

Our expert digital marketing team at Digital First are sector specialists, with over 100 years of collective experience in the industry.



As accredited Facebook Marketing Partners and Google partners, our team members collaborate across departments, helping self storage operators achieve their marketing goals.


Franchise case study


The Digital First team started working on a franchise acquisition, producing notable year-on-year results within the first six months. These results showcase the team’s experience and capability.


The acquisition involved the Dudley, Shrewsbury, West Bromwich, Warrington, and Nottingham branches of Storage King. Growth has been significant, boosting the digital presence and enquiry rate of the franchise.


Consider the following year-on-year results.

  • Monthly enquiries: + 198%

  • Google Ad enquiries: + 130%

  • Cost per enquiry: - 44%

  • Organic enquiries: + 162%

These results have been achieved through various efforts. For example, monthly content creation for blogs and social media, SEO marketing, access to Google beta products through our Google Partner status, and more.


Our experience working with self storage franchise brands is largely due to our collaborative approach to digital marketing and a deep understanding of the sector.


Why Digital First?


Born out of a market-leading listed self storage business (REIT), Digital First comprises a team of digital marketing experts with extensive experience in the self storage sector.

Our professional services, which are all focused around self storage demand and enquiry generation, include design and branding, content creation, paid media and social media advertising, and Search Engine Optimisation (SEO).

We understand how to transform a digital storefront by investing in various marketing avenues.


Let’s get in touch


Self storage operators across multiple markets continue to choose Digital First over traditional marketing agencies for a number of reasons. We understand the industry and what it takes to see impactful results.

We offer self storage operators the opportunity to engage with REIT-scale marketing capabilities at a fraction of the cost. Whether you manage a large franchise of self storage facilities or manage a small, local store - we’d love to hear from you.


Browse our services or get in touch with our friendly team.