If someone told you 20 years ago that you would be oscillating between onboarding a bunch of robots over humans, you would’ve called them crazy. But here you are, contemplating the pros and cons of using computer programmes to respond to your online customers, and we’ve got the answer!
Although technology has advanced at such a rapid rate, leaving many of us mystified as to what a TikTok track is and how emojis can drive engagement, these giant leaps in innovation have made life and business much, much easier. Chatbots is just one form of AI companies are investing in, helping them manage their backlog of queries online and deliver 5-star worthy service 24 hours a day, 365 days a year.
If you’re on the fence about chatbots, here are a few ways they can boost your conversion rate and online presence.
Firstly, what is a chatbot?
Technology is now a part of our everyday lives; from the credit card machine you use to pay for your fuel to the friendly staff that answers a query on a website, also known as chatbots. These polite programmes respond to your web visitors in real-time by picking up common keywords in their message and promptly sending a pre-written response. This instantaneous communication gives your customers all the information they need to make a decision in a second.
Benefits of onboarding bots
24/7 communication with your customers
Nowadays, customers expect businesses to respond within minutes, if not seconds. Yet with multiple communication channels, it can be difficult to keep up with the influx of queries coming in throughout the day, resulting in your visitors losing interest and looking elsewhere.
With a chatbot, your customers are guaranteed a speedy response no matter the time of day. If the bot can’t formulate a response for a specific query, it can notify your human support team, ensuring that you are always on top of things.
Quick response to multiple queries
While human employees provide that personalised touch that we all love, they can’t manage everyone’s problems at once, but bots can. Unlike a human employee, chatbots can deal with several customers at once, taking the pressure off of your staff and tagging them in when necessary. By sending pre-written responses to common questions you receive, your bot employees will save your staff time which can be allocated to more challenging queries.
Faster conversions with less effort
In order to make an informed decision, your customers need to know what services you offer, where your locations are and so on. Chatbots have all this information in a neat database ready to hit send so your online visitors can enquire without a delay. This will increase your conversion rate and monthly move-ins with little to no effort.
Consistent customer service
We all have bad days, but chatbots don’t. With the ingenious interface, you can ensure your customers receive friendly responses to their initial queries regardless of the weather, moon cycle or football results. This will also help you create a consistent voice for your company, positioning it as a professional and reliable facility people can trust.
At Digital First, we offer self storage operators a variety of specialised digital marketing services. Whether you’re looking to increase your social media following or boost enquiries with paid ads, we have the knowledge and experience to help facilities stand out and succeed online. Contact us today to find out more or get a free online audit today.