Not just a pretty logo: How graphic design is driving self storage success

Despite what people may think, graphic design is far more than a pretty logo or poster. Just take a moment to think about the big brands that dominate their markets, like Coca Cola, Meta (Facebook) and Google. What’s the first thing that came to mind? Probably a visual representation of their brand, or graphic design.


From bold typography to a striking colour scheme, graphic design shapes the way a consumer sees, understands and ultimately remembers your business. “Graphic design is incredibly important for business,” says Digital First Head Graphic Designer, Simone Beukes. “Representing your brand visually will create brand awareness, keeping your brand top of mind by giving your target audience something to remember you by.”


If your self storage facility is struggling to stand out and be seen by your customers, read on to find out the difference graphic design can make.



How can graphic design benefit self storage operators?


Now comes the question of how can graphic design benefit a self storage facility? After all, self storage is just a bunch of empty spaces to store stuff, right? Wrong. While this might be the general perception of self storage, with graphic design, it can be a safe second home filled with endless opportunities to grow a business or even a family. If you’re still not convinced, here are a few other ways graphic design can attract new customers and increase your monthly move-ins.


1. Creates a powerful first impression


First impressions matter, especially online. It’s estimated that it takes only 0.05 seconds for visitors to form an opinion about your website, just let that sink in – less than half a second! So, your design needs to do more than dazzle. Whether having a punchy logo or a professional colour pallet, graphic design can paint your brand as one that customers can truly trust and rely on.


2. Bolsters your brand identity

There are many ways you can build a strong brand identity, but almost all rely on a solid graphic design strategy. I mean, can you think of a successful business that doesn’t have a memorable logo, colour scheme or typeface? Together, these elements create a lasting image of your facility that defines it both online and off.


“With direct and assertive design, your brand will appear more professional and established, and can be key in making you stand out among competitors,” says Simone.


3. Drives interaction and enquiry generation

To truly stand out online, you need to design an identity that’ll make someone stop in their tracks and want to find out more. By following design best practices and creating content that converts, you’re guaranteed to increase your enquiries. Customers will naturally gravitate to your brand when they need self storage and even refer it to others if your brand comes across as professional, trustworthy and approachable.


However, the opposite is also true. “A badly designed website can confuse the user, leading to a drop-off in site traffic and a poor conversion rate,” says Simone. “In turn, this will negatively affect your move-ins and revenue.”


4. Clear, digestible communication


It’s sad to admit, but the truth is people hardly read these days. While this has posed a number of challenges for content creators, it’s also an opportunity to create graphics that not only attract your customers but communicate with them. Whether crafting educational infographics or engaging social media posts, graphic design is now becoming a trending and essential way to keep customers in the loop and interested in your product or service.


5. Build trust and credibility


In the self storage business, trust is everything. Without it, you can forget about hitting your monthly enquiry targets. Graphic design makes use of high-quality photography, infographics, illustrations and video content to position your facility as credible and trustworthy. If visitors to your store or website feel like they can trust you, they won’t think twice about storing their prized belongings with you.


At Digital First, we offer self storage operators a variety of specialised digital marketing solutions, including graphic design and user interface design. Whether you’re looking to increase your website traffic or engagement rate, we have the knowledge and experience to help brands stand out and succeed online. Contact us today to find out more or get a free online audit today.