New Year marketing ideas for self storage operators

2021 was quite the whirlwind. It was a year characterised by the COVID-19 pandemic, yet again, the rise of TikTokers, and how can we forget the eerie Squid Game Halloween antics. However, the New Year is here, and with it, endless opportunities for growth and success. Are you ready for it?


Although you might still have your holiday jumper on, gravy stains and all, it’s time to suit up and start focusing on the future. We can almost guarantee your competitors are. To start the New Year on the right foot, you need a marketing strategy that’s relevant to the time and filled with exciting new prospects for your customers. Here are a few clever and creative ideas to jump-start 2022.


1. Kick-off the year on social media

Social media is a great way to connect with your customers when they’re not in the store or in the mood for overly aggressive ads. In this space, you can craft real connections with your customers through fun, light-hearted posts that they can relate to and engage with. Whether welcoming the New Year, listing highlights of the year that passed or asking your followers to share their resolutions, social media is the perfect place to get the conversation started.


2. Announce upcoming events

The start of January is a time for new beginnings and exciting changes. To get your customers eager for what’s to come, announce any major events, partnerships or upgrades that are in the pipeline. This is an ideal time to advertise the growth of your business and remind customers what your facility has that others don’t.


3. Start a referral programme

Creating a full-proof referral programme is one of the easiest and low-cost ways to attract more tenants during a period where there is a lot of noise online. There are a number of ways you can introduce a referral programme, like offering a month of free self storage or a percentage off of your packaging products. The incredibly effective form of word-of-mouth advertising is also a clever way to increase brand awareness and build a solid reputation online.


4. Run a New Year competition

If you’re looking for a good time to run a competition, it’s the New Year! After weeks of feasting and recuperating, people are feeling perky and ready for a fresh start. Take the opportunity to run a fun competition that encourages healthy habits and achieving those challenging New Year resolutions.


5. Offer a New Year discount

The festive season is never kind to our wallets. Whether going on a lavish vacation or making all the Christmas list wishes come true, people will definitely be feeling the consequences of the giving season come January. To lift the load, offer all new customers a special deal for the month that’ll radically slash their rental rates.


At Digital First, we offer self storage operators a variety of specialised digital marketing services. Whether you’re looking to increase your social media following or boost enquiries with paid ads, we have the knowledge and experience to help facilities stand out and succeed online. Contact us today to find out more or get a free online audit today.