Investing in social media is a cost-effective and efficient way to connect with potential and existing customers. As a self storage business, your target audience is most likely broad, including families, business owners and students.
With more than 28 million Instagram users in the United Kingdom, Instagram offers an expansive reach and an opportunity to connect with a broad audience.
Instagram is a powerful marketing tool for all businesses, including self storage. Here are a few benefits of Instagram marketing to highlight the value of the platform.
Showcase company culture
Sharing videos and photographs to the Instagram grid and story offers a great opportunity to give insight into the company culture. Sharing fun and informative content contributes to the image of a holistic company, improving trust and connection.
Highlight the USP of the business
Instagram is an effective platform to present the unique products and services that your store offers. Advertising the likes of a packaging store and moving truck services could be the deciding factor between your store and a competitor.
The ability to share posts and stories on Instagram makes the potential reach expansive. It’s also possible to target your audience by adding a location, certain hashtags and tagging certain people in your posts. Keeping up with Instagram’s latest trends can also boost reach. For example, using Instagram Reels and IGTV.
Instagram is a platform designed for engagement. In fact, the algorithm prioritises content with a high engagement level. The option to like, share and comment on posts are the basic ways to engage with your audience.
Opportunity for sponsored content
If you find value in the platform, then there are options to invest further. Sponsored Instagram posts offer enhanced targeting, increased customer satisfaction and the opportunity to boost brand awareness.
Learn more about your audience
Instagram analytics, available to business accounts, offers valuable insight that can help businesses better connect with their audience. Information such as the best time of day to post and which content has the most engagement is available.
Our experienced team at Digital First are skilled in creating engaging Instagram content for your self storage business. With more than 100 years of collective experience in the self storage industry, we’re able to communicate the benefits of your business in a clear and concise way.