How to stay relevant in online communication

Updated: Aug 19, 2021

Are you struggling to connect with your audience in a meaningful way? With so much information available online, it can be difficult to stand out from the noise. If you want to connect with existing and future customers then it’s important to make your messages current and relevant.


It’s also important to be sensitive in your communication and avoid benefiting from difficult times.


As experts in communication, particularly in the self storage space, we’ve put together a few tips to help your store remain relevant in online communications.


Read industry news


If you want to position yourself as an authority in the industry, then it’s important to keep your finger on the pulse of market news. When you’re aware of what’s happening in the self storage world, then you can stay relevant in conversations, networking events, and online communication.


Follow your competition


While it’s important to focus on your own store’s happenings, it’s equally important to keep an eye out for what your competition is doing. Following your competition can highlight opportunities in the industry and areas to improve in your own efforts.


Get customer feedback


The best way to find out about your customer's needs is to go to the source. It’s important to put yourself in the shoes of your customers so that you can understand their pain points and offer a valuable solution. One of the best ways to improve customer experience is to ask for feedback.


Offer opinions on trends


Being aware of trends is a good start. Offering opinions on these trends and acting on various opportunities is the next step in building an authoritative reputation, making your store the go-to option for self storage.


Be sensitive to difficult times


Sometimes, news focuses on difficult situations and struggles, such as the pandemic. It’s important to be sensitive about these difficult times and not exploit them for business gain. When discussing relevant events, make sure that you adopt an empathetic tone.


At Digital First, we’re experienced in crafting messages that are current and relevant. With decades of experience in the self storage industry, we’re able to leverage current events in an appropriate way and weave relevant talking points into marketing messages.


Contact us today to find out more about our digital marketing services. If you want to see our work in action, then you can read about our recent franchise case study here.