As a business owner in today’s digital society, you know that creating successful landing pages is essential to your success. But what makes a landing page effective? And how can you make sure your visitors stick around long enough to convert? Today, we explore some tips for making your landing pages stick like industrial strength glue! So read on for helpful advice that will help you create conversion-friendly pages that keep your visitors coming back for more.
Use attention-grabbing headlines
This is your first opportunity to grab a potential customer's attention by addressing their immediate needs and offering a targeted solution. A strong landing page highlights what you're offering, it lets readers know right away what they're looking at and, most importantly, how it will benefit them.
Keep your content focused
People end up on your landing page for a reason - they are interested in a specific campaign, promotion or service. Stick to content that clearly emphasises that service or promotion, and highlight your company’s unique selling points to inspire visitors to say yes and take the next step to become a customer.
While books were once the height of entertainment, we are a visual society today. If you feel that the copy on your landing page is not strong enough, up the wow factor by adding compelling visuals. From still images to videos and animations, strong visuals can be a great way to keep visitors engaged.
Don’t forget about social proof
When creating a new or updating an existing landing page, don't forget about the power of social proof. If you can show potential customers that others have had success with your product or service, they'll be more likely to take action.
Creating a powerful landing page takes time. If you're not sure where you're going wrong or simply don't have the time to update your pages, let Digital First be your guide. Our team of digital marketing experts are passionate about conversion rate optimisation, and we know what it takes to make your landing pages stick. Claim your free online audit today or contact us for more information and see how Digital First can help take your business to the next level.