Customers trust self storage facilities to care for their belongings as if they were their own. With this in mind, it’s important to build trust with your customers.
One of the most effective ways to get customers interested in your facility is through social media. Once the customer’s interest is piqued, you need to seal the deal. Offering top security features can be a big advantage in this regard.
Here are a few security measures to incorporate into your facility.
Security cameras should be placed in strategic places around the facility. It’s worth investing in CCTV surveillance that runs 24 hours a day, seven days a week. Hopefully, CCTV won’t have to be used to investigate suspicious behaviour, but it will give customers peace of mind.
Customers want to know that they have sole access to their unit. There are effective ways to monitor who enters and leaves the premises. One suggestion is to allocate personal disks that track entry and exits. Padlocks can also be assigned to each unit, with a single key given to the owner of the unit.
A secure self storage facility will have adequate lighting, exposing all hidden corners and main entrances. Sufficient lighting is an effective way to deter criminals. When installing lighting, make an effort to use energy-efficient bulbs to contribute toward sustainable business and decreased electrical bills.
A secure fence around the perimeter of the property is an excellent deterrent for potential troublemakers. Make sure that the fence is sturdy and secure. It’s also a good idea to position CCTV cameras and lighting on fence poles.
If your facility doesn’t have basic building insurance, then it’s a good idea to invest in the monthly fee. Insuring individual units can become complicated as each unit will hold different values. However, it’s worthwhile offering insurance as an optional add-on in an effort to offer peace of mind and convenience for the tenant.
Offering security doesn’t only involve protection against criminals or natural disasters, but also the certainty that the units are in good condition. Make an effort to conduct routine maintenance checks to monitor any issues with damp, mould, pests and faulty temperature-control units.
Perhaps your store already incorporates several of these security features and maybe there’s room for improvement. World-class security can be the differentiating factor between your store and another, so it’s important to communicate the store’s safety with your customers.
At Digital First, our expert team is well-versed in both digital marketing and the self storage industry. Our professional services include full-tier digital marketing strategy, including SEO, content creation, web strategy and more. Contact us today to find out more.