Getting to know your target demographic

Self Storage facilities are great at addressing broad target demographics and meeting their storage needs. So, if you already know your customer base, why would you need to know your target demographics from a more in-depth analysis? Well, because it gives a clear direction for marketing and ensures more consistency, allowing you to build stronger relationships with your customers. Below, we've unpacked why getting to know your target demographic is of the utmost importance.



Personalise your content

Writing and posting content around self storage sounds simple enough, but truly understanding your audience on a deeper level allows you to better tailor your content to their unique needs. Quality content should answer a question, address their struggle or concerns, and offer a solution through compelling storytelling.

Target the right people

Many companies make the mistake of thinking that targeting the most people possible is the right call – this is not true. Getting to know your target demographic helps you to target the right people who are likely to boost enquiries, increase leads and result in more move-ins.

How do your customers talk?

Do they use more slang? Or more on the strict formal side of the English language? Knowing how your demographic speaks either on a day-to-day basis or social media will enable you to adjust your keywords and SEO strategies to rank for the right words and phrases.

Know what your customers want

Customers want a brand that can anticipate their needs. This is why it’s so vital to remember that your storage facility is not just about selling space. You are solving a potential customer’s space shortage problem during chaotic 'life happens' moments. You’re not just providing a unit. You're providing security, convenience and a solution!

How do your customers compare and choose?

An in-depth analysis will give you more information on which social media sites your demographics use, what topics they’re interested in and how they compare and choose services. This is all vital information that can help you adjust your marketing campaigns and develop an audience-focused content strategy.


The more you know about your customer base, the better your chances to breeze into the exact places your target market audience loiters in. If you don’t have the time to take on this level of extensive research, Digital First can assist. Our digital marketing team will take on your self storage business marketing needs, giving you more time to focus on what matters. For more information on our specialised marketing services, contact us or receive a free online audit today.