Design best practices for self storage operators

When you meet someone, what’s the first thing that stands out to you? Is it their striking eyes, eccentric hairstyle or intoxicating laugh that lights up the entire room? You may not realise it at first, but these unique features leave a lasting impression – and the same can be said about your self storage facility. Yet instead of a prominent appearance, it’s a bold logo, professional typeface or engaging website that makes your brand memorable.

That being said, standing out in the digital world is like trying to get noticed at a Justin Bieber concert – pretty much impossible unless you’re the star of the show. While there are many ways to build a strong brand identity, graphic design is one that really makes your customers stop, look and listen.

To get a better idea of how self storage operators can improve their visual identity both online and off, we asked Digital First Head Designer, Simone Beukes, to share her expert insights. Let’s dive in!

1. Design a functional and flexible logo

A logo is like your business’s ID; it represents everything your facility stands for in a neat little package with no fuss or frills. It not only needs to be smart and truthful to your brand but adaptable to various platforms and mediums. If you have a well-designed logo, your brand will always be front of mind and easily recognisable to new customers.

2. Get creative with your social media posts

Social media has blown up in recent years. Social networking platforms are now key business tools where brands find their voice and establish an identity. To stand a chance of outshining your competitors here, you need to regularly post engaging content. This could be fun illustrations, high-quality photographs of your facility, videos or even infographics.

3. Always prioritise the user experience

It doesn’t matter how flawless your design is, if it’s not functional your customer will simply move on. Pay close attention to and regularly test the user experience of your website. Make sure to implement best practices in the look and feel so that your visitors can navigate it effortlessly.

4. Create call-to-action buttons that convert

If you use light and neutral colours for call-to-action buttons, important prompts will blend in and be lost on your website. Make sure that your main call-to-action buttons stand out on your website and are easy for your users to find by using the correct colours and placement.

5. Just keep it simple

When making a design-related decision always ask yourself, “'Why am I doing this?” and “How will this improve our enquires/move-ins?” It is easy to get carried away with the visual aspects of design and forget about its functionality and purpose. Rather than let the design guide you, focus on the end goal and build your design from there.

At Digital First, we offer self storage operators a variety of specialised digital marketing services, including graphic design and user interface design. Whether you’re looking to increase your website traffic or engagement rate, we have the knowledge and experience to help brands stand out and succeed online. Contact us today to find out more or get a free online audit today.