Tips to Create a Welcoming Presence for Your Digital Storefront

Updated: Aug 20, 2021

In today’s business climate, it’s important to have an online presence. Investing in a business website and social media channels can improve business credibility, create a platform for sales generation, and showcase your services.

When managing your online presence, it’s important to put your best foot forward. Just as it’s important to create a warm and inviting atmosphere in the physical store, you should strive to have the same impact with your digital storefront.

Here are a few tips on how to create a welcoming online presence.

Incorporate brand colours and imagery

Whenever a consumer invests in a product or service, they also choose to invest in a brand. Branding should communicate the business message and intention. Incorporating brand colours and imagery to your online platforms will strengthen brand image, improve credibility, and create a welcoming presence online.

Create a social media strategy

Social media strategies are useful in streamlining communication efforts. Rather than shooting in the dark, a strategy helps to share curated content with a strong call to action and a strong brand image.

Adopt an appropriate tone

Without reading body language and hearing a voice, the tone of a message can easily be misunderstood. Extra attention should be paid to the tone when communicating online. For example, make use of personal pronouns to add a personalised tone.

Communicate with your audience

When writing blogs, social media captions and website offerings, it’s important to be personable in your messaging. Not only should you adopt an appropriate tone, but also ask rhetorical questions and empathise with the customer’s position.

Offer value

As a digital storefront, your online presence should attract customers and inspire them to use your services. One of the best ways to create an inviting online atmosphere is to offer value to potential customers. As an example, this can be in the form of seasonal deals or discount codes.

With over 100 years of collective experience in the self storage industry, our expert digital marketing team have a deep understanding of the market. We’re skilled in crafting an effective and online presence that perfectly reflects the inviting atmosphere of your physical store.

Find out more about our reliable services and how they can help craft a warm and welcoming presence for your digital storefront.

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