Benefits of a self storage virtual tour

If you want to stand out from your competition, then you need to begin by making an impression online. There are a few key areas to focus on such as optimizing your Google My Business listing, prioritising social media, and managing your online reputation.

While each of these avenues is important for success, there are a few innovative strategies that can truly set you apart. One of these strategies is to offer a virtual tour of the self storage facility, giving potential customers an idea of what to expect from your services.

If you’re wondering whether a virtual tour is worth the investment, then consider the following benefits.

Save time

Customers don’t always have time to visit a self storage facility and get a feel for the space and surroundings. Offering a virtual tour allows potential customers to get a lay of the land from the comfort of their own desk. A virtual tour will help save your customers time, offering them an efficient way to pick their self storage facility of choice.

Accurate estimates

When working in self storage, you come to be familiar with how many belongings can fit in a small 6 m2 unit compared to a large 24 m2. However, your potential customers are less likely to estimate the space correctly. A virtual tour allows interested customers to get a sneak peek at what goes into a storage unit of various sizes, helping them pick the best size for them.

Showcase your store’s USPs

Offering a virtual tour allows your store to put its best foot forward in a visual way. As customers move through the facility, you can highlight the security features, collection of pallet trays and wide halls. Virtual tours offer a glimpse into the facility, giving a great first impression.

Manage expectations

Although self storage is a physical service, enquiries mostly happen online meaning that it’s important to optimize your sales funnel. A virtual tour also offers a realistic representation of what to expect from your facility’s offerings, including the size of the units, the security of the premises and the layout of the reception area.

At Digital First, we offer more than 100 years of collective experience in the self storage industry. We’re dedicated to keeping our finger on the pulse of self storage trends and developments. Contact us to find out more about our digital marketing services and how we can help place your facility directly in front of your target audience.