In today’s business landscape, online presence is power. With all the answers to your customers’ doubts right at their fingertips, a simple search in this space could mean the difference between signing on several long-term clients or losing dozens.
The internet now plays a significant role in the buyer’s journey, with more shoppers turning to the web to help them make an informed decision than ever before. This shift to the digital realm means that operators are having to find innovative ways to attract more tenants and stay ahead of their competitors. So, whether you own 2 facilities or 20, these proven strategies will make sure you’re getting noticed and generating enquiries.
1. Introduce a fun referrals programme
Drawing up a fun referrals programme is one of the easiest and most cost-effective ways to attract new tenants. Whether offering a free month off to all new joiners or an insane discount to current tenants who put in a good word, a referral programme has the power to put your facility in front of thousands with little to no effort.
2. Partner up with the right people
Today, people want to see businesses working with others for the betterment of society. With social activism taking up a large space online, customers are showing a preference for brands that support local organisations and make an impact where it matters. Reach out to charities or businesses that share the same values as you and create partnerships that benefit you both.
3. Harness the power of social proof
Don’t underestimate the power of social proof. Based on the notion that people will conform to fit it, the strategy targets our tendency to make a decision based on whether or not someone else, whether Instafamous or not, approves. Social proof in the form of reviews, testimonials and influencers will increase brand awareness and help you mould a positive reputation that people will trust and respect.
4. Make use of content marketing
The old saying that content is king couldn’t be truer than it is today. From strong CTAs and eye-catching headlines to thought-provoking blogs and attention-grabbing videos, content has become a key way to not only communicate but connect with your customers. Creating thought-provoking content and posting it to major social media platforms will help you stay in the conversation and drive more traffic to your website.
5. Push great promos and discounts
No one can resist a good discount or promotion. With the prices increasing every day, your customers are always looking for ways to save some cash where they can. A promotion, giveaway or long-term tenant discount will draw in more customers and encourage new joiners to stay for more than a few months.
At Digital First, we offer self storage operators a variety of specialised digital marketing services. Whether you’re looking to increase your social media following or boost enquiries with paid ads, we have the knowledge and experience to help facilities stand out and succeed online. Contact us today to find out more or get a free online audit today.